Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Ko Floor

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace


Branding.a.Store.How.to.Build.Successful.Retail.Brands.in.a.Changing.Marketplace.pdf
ISBN: 9789063691226 | 304 pages | 16 Mb

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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Ko Floor
Publisher: BIS Publishers


Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace. Using international examples and case studies, including champion ...

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